How Elevated REM Leveraged Social Media to Increase Brand Awareness In today's business world, the days of traditional marketing are long gone, it's all about social media. If you're not using social media to increase brand awareness for your business, you're missing out. Just ask Suneet Agarwal with Best Sac Homes Group or Tristan Ahumada of A Brilliant Tribe- they used Elevated REM's social media services to improve their online presence. As a result, they've seen a significant uptick in web traffic and new leads. Here's how we did it. . . Keep reading to learn how Elevated REM can help your business grow! The Clients Suneet Agarwal is the CEO at Best Sac Homes Group at Big Block Realty North. He has an incredible team of experienced, licensed real estate agents serving the Greater Sacramento area. Tristan Ahumada operates A Brilliant Tribe as its CEO, consults Fortune 500 companies, runs a successful Real Estate team in California, expands brokerages in the US, is the owner of one Brokerage, and is also an international speaker. The Goal Both of these clients were looking to retarget their existing client databases but were also ready to broaden their communities and introduce themselves to wider audiences. While these two clients had been using traditional channels for running campaigns, they hadn’t explored leveraging targeted social media campaigns. But when it came time to increase their online visibility and expand their reach over social media, they knew a level of expertise beyond their own was needed. That’s when they turned to Elevated REM. They understood that in order to become more competitive players in today’s market, they need to up their social media game. Through our expertise, we devised a strategy that would increase their video views, post engagement, likes, comments, followers, etc. to their pages in order to grow their social media following and increase awareness of their brands. The EREM Strategy Elevated REM was sought out to help both clients build their social media presence. We did this by creating and managing targeted campaigns, developing email marketing strategies, developing creative content, tracking the results of each campaign, and more. The Best Sac Homes Group at Big Block Realty North website was in need of a revamp, so we advised them on how to improve their website design to optimize visitor experience. We also worked with these clients to define their target audiences. Once their target audiences were dialed in, we did extensive research on potential prospects and identified a list of real estate clients that could be targeted. Based on the Key Performance Indicators (KPI) of the first campaign we then utilized those metrics from omni-channel advertising to leverage multiple digital assets, such as Google, YouTube, Facebook, Instagram, TikTok, website design, and more. By creating and managing comprehensive social media campaigns, we increased their presence on all major platforms. This included developing creative content that was engaging, informative, and optimized to grow their social presence. We tracked each campaign’s results so that we could adjust our strategy and continue to drive engagement. The Results We developed a marketing strategy that leveraged segmentation, personalization, and other tactics to maximize the effectiveness of each campaign. As a result, these two clients were able to increase their online visibility and grow their reach to new audiences, drastically increasing awareness of their brands. Tristan's TikTok Metrics: Video Views: 1,266,317 Post Engagement: 42,706 Likes: 21,791 Followers: 12,283 Link Clicks: 3,177 Impressions: 1,326,688 Reach: 825,710 Conversions: 1,387 Total Ad Spend on Tik Tok: 7,929.59 USD Tristan's Youtube Metrics: Impressions: 5.13 Million Video Views: 405K Clicks: 9.5K Avg CPV: $0.10 Total Ad Spend: $38K Suneet's TikTok Metrics: Video Views: 6,150,012 Post Engagement: 40,971 Likes: 14,541 Followers: 2,088 Link Clicks: 6,608 Impressions: 6,490,220 Reach: 705,306 Total Ad Spend on Tik Tok: 20,814.29 USD Suneet's Facebook & Instagram Metrics: Video Views: 2,149,169 Post Engagement: 1,104,622 Link Clicks: 100,393 Impressions: 6,701,366 Reach: 707,666 Total Ad Spend on FB/IG: $68,539.22 Suneet's Youtube Metrics: Impressions: 2.18 Million Video Views: 316K Clicks: 3.27K Avg CPV: $0.05 Total Ad Spend: $15.4K Thanks to Elevated REM’s expertise in social media, content marketing, email campaigns, and website design consultation, these two clients now have a competitive edge in today’s market through social media campaigns that are tailored to their individual needs. By continuing to build upon these strategies over time, they will be able to continue to grow. With Elevated REM’s help, businesses can make sure they are staying ahead of the competition. Ready To Experience These Results for Yourself? Get ready to save time and money while taking your business to new heights. Choose the right digital marketing team for your business growth with multiple packages to fit your unique needs. Click here to learn how we can help your business.
How Elevated REM leveraged Facebook & TikTok Lead Generation to increase Sanders Team Realty agent recruitment. The real estate industry is booming and there is a growing demand for experienced agents. However, recruiting new agents can be a challenge. This case study will show you how our team was able to generate recruitment leads for a real estate brokerage that was looking to grow its team of qualified agents. The Client The Sanders Team, located in Woodstock, GA, is the #3 real estate team in America. Their emphasis on company culture, cutting-edge technology, and agent support makes them an attractive team for both new and experienced agents./Revised- Sanders Team Realty, Located in Woodstock, GA, is the #3 real estate team in America. Their emphasis on serving the needs of their clients, their team-based approach, their commitment to excellence, and their 5 star rating on Zillow and Trulia makes them a team all agents of different levels want to be a part of. The Goal They were having a hard time finding agents to recruit, and traditional recruiting methods were becoming obsolete. They recognized that they needed a higher level of expertise to take their business to the next level. That’s when they came to/turned to Elevated REM. Increase recruitment leads from advertising campaigns on Facebook, Instagram, and TikTok/all social media platforms Increase lead rate from e-mail marketing automation set up and optimization Optimize geolocation targeting to focus recruitment generation in a small geographical area The Approach A crucial element to managing successful paid ads is to make sure that the strategic plan for every stage of the funnel is completely mapped out. Having a well-organized funnel will make the entire process more streamlined and efficient. This is why its fundamental to first figure out what people want and then launch each stage accordingly. At the start, this clients monthly budget was $1000's, we planned out their custom strategy accordingly/to leverage their budget by starting with brand awareness. This would allow us to generate enough audiences that would then feed the other stages of the funnel. We started with what we call the “Top of the Funnel" audiences. In order to find new agents, we used a prospecting approach to target anyone within a 20 middle radius using a wide open geolocation. We raised brand awareness using video creatives and still image creatives. This built up the video views, social engagement, and website retargeting. We also now had enough data from our Top of the Funnel efforts that we were able to create Lookalike audiences. These campaigns are designed to consistently bring in new agent leads to the funnel so our ads, and our e-mail marketing flows can do their job. The next step, was to build out the "Middle of the Funnel" audiences. This is anyone who visited the website, engaged with any ads on Instagram and Facebook, video views, visited a Facebook Page, etc. Our aim was to encourage these people/audiences to book an appointment with Sanders Team Realty so they could close the deal/recruit new agents. One of our approaches/growth strategies/reach strategies was to target people/ audiences with ads that featured new agents that had signed up to be part of their brokerage team. By doing this we were able to personalize retargeting to anyone who visited the page but didn’t fill out their application which turned into lead conversion at a lower Cost Per Acquisition cost. After we built out the TOF and MOF, we then built out their e-mail flow automation. We created a follow up email flow to foster the email sequence to nurture leads that submitted their information. These types of flows have been known to amplify the success of ads, so it was crucial that we fine-tuned them before running any paid traffic campaigns. Flow Created: New Recruitment Application Flow We are continuing to scale these campaigns and are expected to continue generating quality agent recruitment leads for their team. Using the tried-and-true methods and experience of the Elevated REM team, the Sanders Team has been able to generate more leads, recruit more agents, and substantially increase their monthly recurring revenue. Ready to take the next step? Save time and money while taking your business to new heights. Choose the right digital marketing team for your business growth with multiple packages to fit your unique needs.